Have you ever wondered the effects of cloning the customers will have in your business? Don’t know what we are talking about? Don’t worry because we are here to explain that in detail. Just imagine how great it will be if the next marketing strategy that you have is an extreme success and it is all because you were able to target certain potential prospects that had almost the same characteristics as your best & most loyal customer. Sounds good right? It most certainly is. And that is known as customer cloning.
CLONING YOUR BEST CUSTOMERS
Every other business owner knows that the importance of the potential prospects. Every owner of a particular business wishes to have a long line of prospects when it comes to customer acquisition.
It makes perfect sense if you can target those special prospects that have all the behavioural instincts as your best customers. And to do that you need to dig a bit deeper into the mind of your customers.
With the change of times, the simple tactics that were used before to understand the general behaviour of the customers have lost their charm. Now it is really important that you know a great deal more about the current and the pre-existing customers to be able to ascertain those particular segments where you can make an approach with the marketing programs that you have. It will come as a surprise to many of the marketers that the best customers they have, are certainly not the ones that they predicted to be.
The entire process of customer cloning & modelling. This allows the business owners to target a certain segment of prospects by identifying their behaviour and response to the offers that they provide that are aligned with their best customers. If you are new to the world of business, then with the help of customer cloning and modelling you can achieve great success by targeting the the perfect prospect as opposed to spending 400% more to target more prospects than necessary. .
THE ENTIRE PROCEDURE: HOW IT HAPPENS
To understand the basics of the process it is important that you have a step by step guide to tell you the important steps to apply the procedure of cloning & modelling. So here we go:
1. KEEP A CLEAR & CLEAN CUSTOMER DATA
This is certainly the first step to ensure that the whole procedure has is authentic. Make sure that you create a scope, where the prospects will be gaining benefits from the product of yours. Standardize the existing customer data that you have and if necessary we can perform some important data hygeine procesdures. You must ensure that the current customer data that you have is standardized and cleaned, and we can easily does this for you at a nominal charge. .
2. ADDING VALUABLE AND IMPORTANT DATA FIELDS
Once the existing customer data is standardized it is now time for the next step. This would be to make sure the consumer data is enhanced by using only intelligent attributes that apply to your marketing goal. After the completion of that procedure, We now provide you with a Full Profile of your best customer.
These attributes will be later used to create a segment of targeted prospects that share the same attributes as your existing customers have. Attributes such as Age, Income, Net Worth, Presence of child, Auto ownership and over 65 more categories are available.
3. ANALYSING THE RESULTS
The whole point of the process is to determine a certain pathway for your marketing strategies which would bring success in your business. By analysing the results of the Full Profile, you bring out the special characteristics of your loyal customers. These characteristics are an essential part of the success of your marketing strategies so that you can meet the goals set for your business.